Talking and writing about drones is complicated these days. They are a new and disruptive technology and they can be anything from a saviour to a threat or simply a means of transportation of any kind. That’s why it’s so interesting to have a look at Los Angeles-based studio Ichelle Im’s study of a friendly drone. Ichelle Im is the brainchild of artist and concept editor Michelle JY Park and Tesla Motors lead designer Andrew Kim. Together they created a concept for a drone that is approachable, easy to maintain and versatile in use. They basically understood the technology of a flying entity as a user interface that needs to be designed not like the outside of a car but like the structure of a good software.