London based lifestyle brand Objest has a mission: create thoughtful, personal design without being too serious about it. The focus on high quality objects with a playful twist is what constitutes their name. Objest’s latest collection of wristwatches demonstrates that it is actually possible to take care of material honesty, simplicity and clarity while keeping up the lightheartedness and smart wink so rarely associated with minimalism.
The line of timepieces goes by the name of Hach (which, interestingly, is a German neologism translating to a satisfied sigh). The dial is engraved with a three-dimensional hatched pattern which rearranges the twelve indices of a traditional watch face in a new, geometrically refined way.